Personalization in Email Campaigns: Why It Matters and How to Get It Right
With this digital age providing an overwhelming amount of emails, it is more important than ever for businesses to make their emails stand out to overcrowded inboxes that are filled with marketing messages. The answer is personalization. The benefit of a well-organized campaign of personalization in email campaigns over generic, one-size-fits-all emails cannot be overemphasized. This is because by customising the content to the needs, preferences and behaviors of specific recipients, businesses are more likely […]
The Power of AI in Email Marketing: Is It Changing the Game?
Email marketing has been one of the most effective forms of digital marketing for quite a while now. However, due to the traditional methods of advertising being slowly losing their efficiency in the midst of highly saturated markets, companies are resorting to the use of Artificial Intelligence (AI) for their email campaigns. Marketers can use AI to enhance the content delivery, design workflows and make data-based decisions to increase engagement and conversion rates. The use […]