Campaign Optimization and A/B Testing

Email marketing is one of the most powerful tools for any business to reach out to customers, build a relationship and drive conversions. A well-designed email campaign is effective, but a campaign that is not optimized will not achieve its full potential. Campaign optimization and A/B testing are important processes in email marketing and Artificial Intelligence (AI) has made both of them efficient. In this article, we will discuss how AI improves campaign optimization and […]