Campaign Optimization and A/B Testing
Email marketing is one of the most powerful tools for any business to reach out to customers, build a relationship and drive conversions. A well-designed email campaign is effective, but a campaign that is not optimized will not achieve its full potential. Campaign optimization and A/B testing are important processes in email marketing and Artificial Intelligence (AI) has made both of them efficient. In this article, we will discuss how AI improves campaign optimization and […]
The Art of Writing Compelling Subject Lines with AI Insights
The subject line is the first thing that your email will see, and it plays a major in determining if your gets opened or not. You need to create compelling subject lines that grab your audience’s attention to ensure that your emails are opened and will eventually convert for you. Email marketers now have the ability to use Artificial Intelligence (AI) and the powerful it possesses to create and optimize subject lines for better results. […]