Personalization in Email Campaigns: Why It Matters and How to Get It Right

With this digital age providing an overwhelming amount of emails, it is more important than ever for businesses to make their emails stand out to overcrowded inboxes that are filled with marketing messages. The answer is personalization. The benefit of a well-organized campaign of personalization in email campaigns over generic, one-size-fits-all emails cannot be overemphasized. This is because by customising the content to the needs, preferences and behaviors of specific recipients, businesses are more likely […]