The Power of AI in Email Marketing: Is It Changing the Game?

Email marketing has been one of the most effective forms of digital marketing for quite a while now. However, due to the traditional methods of advertising being slowly losing their efficiency in the midst of highly saturated markets, companies are resorting to the use of Artificial Intelligence (AI) for their email campaigns. Marketers can  use AI to enhance the content delivery, design workflows and make data-based decisions to increase engagement and conversion rates. The use […]